Projects
Since the early 2000s I’ve been building web projects. SEO, systems analysis, and code remain my go-to tools of disruption.
Thrice I’ve scaled up multi-million dollar businesses with employees, healthcare… the works. Far more often my projects are just learning experiences. Here’s a sampling.
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2026
referralcode.com
Transparent research into over 1,000 two-way referral code deals. I may have included a few of my own codes...
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2023
orbitmedia.com
Joined a prestigious, established agency as partner, running the SEO, CRO, and analytics program.
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2022
roi.fyi
An investment resource built around an ROI calculator.
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2022
splinterlands.app
Built a bot and resources for the most popular bot-friendly NFT game.
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2020
seotool.link
Various small SEO tools.
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2017
thirdparty.marketing
Testing ground for outbound client acquisition tactics.
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2017
illinois.expert
Testing offerings for small businesses that can't afford agencies.
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2015
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2013
linkwax.com
Link building SaaS platform. Folded into Northcutt's ops instead of becoming a product.
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2013
socialwax.com
Pushed the boundaries of all the hacks and automations that were active on Twitter by learning first-hand from the API. Got really good at building engaged Twitter accounts up from scratch without faking followers.
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2012
quotio.com
Second quote site iteration that fixed a lot of mistakes.
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2011
northcutt.com
Began as consulting for hosting friends, became a team of ~30 digital marketing commandos managing SEO and content for McDonald's, Batteries Plus, and dozens of other household names.
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2009
ubiquity.io
We acquired GameRail's $1M+ in core routing equipment in a fire sale and two /16s (128,000 IPv4 addresses) direct from ARIN (AS15003).
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2009
ventrilo1.com
Another DarkStar reseller acquisition. Also managed separately and SEO'd to flood page 1.
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2009
maximumvoice.com
Acquired a DarkStar reseller and managed the brand separately with expanded SEO. Both ended up holding page 1 positions on hundreds of our queries.
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2009
famousquotesabout.com
Aggregation of public domain text snippets in the tens of millions of records. Mastered a lot of uncommon "big website" SEO tech, like calculating Levenshtein distance to manage duplication.
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2008
ediblehost.com
EIG-style web hosting clone (cheap, overpacked cPanel servers with resources and performance throttled using mod_bandwidth and other hacks). Felt dirty. Sold like gangbusters. DarkStar clients didn't like Ubiquity rates.
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2008
somemyspacecodes.com
Accidentally ranked #1 for dozens of simple HTML how-to's that outlived Myspace.
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2007
nobistech.net
Sought acquisitions and nurtured more assets on this list.
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2007
podlayer.com
Experimentation on OpenVZ and Xen virtualization that folded into the ubiquityservers.com cloud.
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2007
mywebhut.com
A reincarnation of freewebsitehost.net using one of its 12 free hosting subdomains. Got good with phpFox (the most popular social networking software) and helped Ubiquity become their official web host.
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2007
darkstarllc.com
Brian Knapp (Ventrilo founder) confirmed that DarkStar's ~20k+ active, licensed servers (~60K all-time clients) across 28 countries made us their largest provider.
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2006
coreynorthcutt.com
Everybody's blogging, shouldn't I?
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2006
ubiquityservers.com
Ubiquity's offerings became too diverse and widely targeted to fit neatly under one brand. #1 ranked "dedicated servers" for 1+ years, plus thousands of variants.
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2005
someicons.com
Tested hundreds of SEO tactics on this site. Nice tenure on page one for "free icons".
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2005
freewebsitehost.net
Pushed the limits of what regular web hosting software could do and ultimately motivated dumping cPanel/Plesk for InterWorx at Ubiquity (more efficient DNS, load balancing features, and stability at scale). #1 ranked "free website host".
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2004
ubiquityhosting.com
I liked that song by The Orb and dropped $60 on a Linode VPS. Did not expect this one to escalate like it did. #1 ranking on "linux hosting" for 5+ years.
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2000
Most of these projects get put on the backburner when my larger businesses demand. Right now my pet project is roi.fyi.